- The lighter a colour is the friendlier it is
- The darker a colour is the more serious or formal it is.
- Neutral colours are the easiest to wear and co-ordinate with all other colours- Black, grey, navy, charcoal, chocolate and denim.
- Primary colours are the most acceptable and easy to wear-Red, Yellow and Blue
- Secondary colours are playful, creative and often mistrusted – Purple, Orange and Green
- Bright colours are playful and soft colours are relaxing
- Never wear more than two colours with a neutral to look and feel balanced.
Black – formal and intense. Black suits are good but dark navy and charcoal are better.
White – Professional and formal. With white shirts buy the best you can afford in a thick rich fabric. A flimsy white shirt will always look cheap.
Red – Powerful – Wear a red tie to be taken notice of.
Light blue – Friendly and approachable. blue collar shirts stand for someone who is a team player.
Dark blue – A good navy suit will make you look professional, trustworthy and respectable.
Yellow – is a fun ad playful colour. It is also a colour which connects men and sales.
Orange – Another fun colour – nothing serious here folks.
Pink – When you want to communicate with women, pink will have them listening. It is soft communication colour.
Purple – So you might chose lilac or lavender in a shirt or purple stripes in a tie. It says you are modern, fashionable and progressive.
Green -Deep greens are old worldly, bright greens are fun and creative. Deep greens are OK for knits and polos, not ties.
Brown – What are you thinking of old man. Get some colour. Brown will work in a leather jacket or rugged jumper…not in the office.
Grey – Can be exciting as you rise above the mainstream or really dull as you hide away. Greys must be in great fabrics for suits, the darker the more serious. Light grey will work in summer, and when worn in a tie, it had better be really good quality to make you shine.
Don’t let colour scare you. Consider the event, the people you are meeting and the impact that you want to have. It can be the difference of supporting everything you have to say and winning that contract or competing with your words and losing credibility.
Should you want to know more about what colours suit you call Clare to organise your own colour analysis session. these can be done in person or via skype. Discover for yourself the colours that will ensure you win that contract, that promotion or that girl.
If you would like to know more about your clothing style and personality do the quiz here.