Values are those core-beliefs that frame our world. They motivate us to act in a particular way and can be an indicator of our behaviour and the way we will make decisions. We learn our values through exposure to our culture, social groupings, family and friends, and also from the information that is presented to us by the media in all its forms. When you prioritise values you can form a hierarchy of the values that are most important to you. Our values often conflict with each other e.g. a career woman must prioritise her values between caring for her family and wanting to achieve success in the workplace. Values conflicts occur throughout society, within families, organisations, companies and governments.